SEOULSOUL
Designer Juun.J says with respect to 2021 Spring-Summer collection.
We are living in the era of Covid-19. Our travel and movements are restricted. Our runway shows have been canceled.
When I considered how to present my SS21 collection I found myself thinking of my hometown, the city that inspires me.
For me Seoul has always been to close and familiar to notice, but it has always been on my mind.
There is no better place to film the collection. My favorite crowded streets, technological, but holding a traditional beauty.
My muses are walking powerfully, wearing soft military looks with a touch of brightness, re-imagined tailoring, styled without boundaries.
Walking on the street, isn’t that the real runway ?